Classic communication often starts from a product or a service. That’s weird, because these products and services are made by and for people. We should no longer think in systems but put people at the centre of everything we do. Luckily, we see this line of thought in our society more and more often. At Sigmund, we translate this philosophy as follows: involve, communicate, connect.
We guide people towards a common goal. That goal can be a way to promote innovation, facilitate change or solve a conflict within your organization. We bring people together and that’s how they create the story of their organization. That’s how your strategy gets translated into a widely supported vision. We do this through consultancy, coaching and workshops. And we do it for everyone: SMEs, multinationals and governments, and both for individuals and groups.
That’s what Sigmund does: involve, communicate, connect. By putting people first in your story, you create a broad support for your product or service. That’s the power of people first. Then, you can put your product or service into the market.