Your company is composed of managers and employees. Of people, therefore, all of whom cherish their own dreams and expectations. Your people don´t do their best for your beautiful eyes or for their salary, or at least not exclusively. They do it because they believe in the story of your company. Your people must be able to be proud of what they do and of what their company has to offer the world. A proud leader is a passionate leader. A proud employee is a hard-working employee. Being able to take pride in what you do is what drives people.
The same applies for your customers. However fantastic and unique the products or services you offer might be, they only really yield a profit when they find their way to people, to customers who in one way or another will feel better off when they call on what you have to offer. That is what you hope for so ardently. That is also what attracts the attention of prospects and convinces customers.
And then there are the other actors — your possible shareholders, your suppliers, the media and all other involved parties who have an impact on the future of your company. Ultimately, all of them are people who disseminate an image of your company. Undoubtedly, it’s a positive and even optimal image. So: people, time and again. Hence the approach Sigmund has chosen.